Our Name is Our Value
We've got the sponsorship seller's playbook. With more than 25 years of experience selling marketing partnership deals, our insider's perspective on the industry helps you become a better buyer.
We help you negotiate the right benefits deal and then work with you to leverage those rights - 12 months a year. We've done this before. Our team has negotiated and fulfilled more than $300M in sponsorship contracts with Fortune 1,000 brands (B2B & B2C) within the NFL, NBA, NHL, MLS, MLB, MiLB, AHL, WNBA, College Sports, Tennis, Golf and Family Entertainment.
“Brands don’t just want a sign. They want an authentic connection with their core consumer.”
Molly Arbogast,
Founder & CEO
Molly (Mullady) Arbogast is a sports marketing expert with more than 29 years of experience on the team/property side of the business.
Her firm specializes in working with brands and properties to structure effective, creative sports sponsorships that will exceed objectives and result in dynamic business outcomes.
Greg Coleman,
SVP, Brand Strategy & Activation
Greg Coleman has worked in the sports industry for over 20 years, leading agency teams while managing partnerships for global, marquee brands. His experience includes strategy, negotiation, marketing and activation of properties within Collegiate Sports, MLB, NBA, NFL, NHL, and the USOC. Greg also has extensive experience in crafting professional athlete endorsement and promotional strategies for brands.
Jenna Mielnicki,
Sr. Director, Partnership Strategy & Activation
Jenna Mielnicki is a 25-year+ veteran in marketing, partnership strategy, and ideation. Prior to joining POV, she was Senior Vice President and Head of Brand Partnership Solutions for LEARFIELD, where Mielnicki led a team developing customized marketing platforms that connected brands with millions of college sports fans across nearly 200 collegiate athletic departments.
Casey Cardillo,
Director, Partnership Strategy & Activation
Casey Cardillo is a highly motivated and passionate sports marketing executive who comes to us after 11 years with the MLS Philadelphia Union. During her time with the Union, she helped build the team’s sponsorship sales and service departments, taking an active role in opening the new stadium in 2010 and the initial sale of the team jersey kit. Casey was also an integral player in welcoming Subaru as the new venue naming rights partner in 2020.
Nicole Rajack,
Director, Operations & Account Services
Nicole Soskin Rajack is a sports marketing professional with a decade of sponsorship execution and client service management experience ranging property, agency and brand sides of the business.
Amanda Byrd,
Sr. Manager, Partnership Strategy & Activation
Amanda returns to POV after two years as the Sports Marketing Lead for TransPerfect, managing their global partnerships portfolio including LPGA, World Cup and NCAA College Football bowl game sponsorship.
Gina Franz,
Manager, Account Service
Gina Franz joins POV with 6 years of sports marketing and digital/social agency experience. Most recently, she spent two years with GKV Advertising working in public relations and social media management for various local and national brands. Brands included Chock full o'Nuts, Aerotek, and Maryland Physicians Care.
Owen Clickman,
Account Coordinator
Owen Clickman joins POV following his completion of a Fellowship with the Philadelphia 76ers on their Corporate Partnership Activation team. While with the 76ers, he worked on servicing accounts including Crypto.com and Michelob Ultra.
Subject Matter Experts
Kelly Baird,
Brand & Partnership Strategy
Kelly Baird is a sports marketing strategist with over 13 years in the industry. She has worked extensively on the agency and event/property side, directing the strategic, marketing, and operational development of the business while overseeing sponsorship strategy, negotiations, activation and measurement work across the client (brand and property) portfolio.
Jill Axel,
Collegiate Sponsorship & Rights
Jill Axel joins POV with over 28 years’ experience in the sports marketing industry. She spent the last 22 years with Drexel University Athletics as an administrator overseeing corporate sponsorships, multi-media rights, licensing, marketing, brand strategy, and more. Jill also has valuable marketing, sponsorship sales and activation experience in professional sports from both the Philadelphia Eagles and Pittsburgh Steelers.
John Cordova,
Sponsorship Strategy & Sports Media
John Cordova has spent over forty years in the sports industry. As a result of a wide variety of roles within league, team and sponsor organizations, John has been fortunate to construct one of the more diverse resumes in the business, most notably as an integral part of The Coca-Cola Company’s domestic pro sports marketing efforts for twenty-seven years.
Amie Sheridan, Content Strategy
Amie Sheridan, founder of WINS.media and voice of amiesheridan.com, is a writer and executive content strategist who elevates the visibility of leaders in sports and entertainment via owned, earned and paid channels.
Lindsey Strippoli,
Graphic & Creative Design
Lindsey Strippoli has over 15 years of graphic design and brand marketing experience. She has run her own design firm for 12 years, working on everything from Festival branding, social media campaigns, and product packaging to custom illustrations, magazine layouts, and 400-page coffee table books.
Janelle Wankum, Social Media Strategy
Janelle Wankum has 10 years of social media experience ranging from direct response marketing with Nutrisystem to brand and community building with Wawa. She specializes in developing goal driven strategy and execution. Janelle offers tailored solutions to help clients harness the power of social media and digital marketing to drive successful business results.
