Kelly Baird,
Brand and Partnership Strategy Expert
Kelly Baird is a sports marketing strategist with over 13 years in the industry. She has worked extensively on the agency and event/property side, directing the strategic, marketing, and operational development of the business while overseeing sponsorship strategy, negotiations, activation and measurement work across the client (brand and property) portfolio. Kelly brings to the table a tremendous strength in fostering strong relationships, effectively allocating resources and establishing cross-departmental processes to provide data-driven solutions within the sponsorship and event space.
In addition, to her extensive agency experience, Kelly spent over 3 years working globally in Cape Town, South Africa, for a non-profit, Grassroot Soccer, where she managed and executed public-private partnerships with organizations such as Nike, Inc., Barclays Spaces for Sport, FIFA, USAID and the South African Department of Health and Education.
Kelly grew up as an Airforce brat moving every 3 years of her life until going to college at the University of Oregon where she was a D-1 soccer athlete, graduating with a Bachelor of Science in Business Administration and Sports Marketing. She currently resides in Denver, Colorado, but can be found traveling whenever she gets a chance.