BRAND CLIENTS
PROPERTY CLIENTS
TESTIMONIALS
Wawa
“Working with POV Sports Marketing has completely changed how we approach sports marketing for Wawa. Initially, we engaged Molly and her team to help us develop the right sports marketing strategy. Their combined knowledge of the industry, valuation, activation and a deep understanding of our needs helped develop a roadmap that has served us well. We have since continued to work with POV to execute that strategy; negotiating and managing multiple new sports partnerships in the last few years that have brought incredible value and ROI to our marketing initiatives. Their passion, enthusiasm and professionalism have made them true partners and we appreciate their continued help in maximizing our sports marketing efforts.”
Todd Miller, Senior Director of Brand Strategy & Experience
Firstrust Bank
“Hiring POV Sports Marketing was a difference-maker for Firstrust. Their team has done an excellent job maximizing and leveraging our current sponsorship with the Philadelphia Eagles and previous partnership with the Philadelphia 76ers. Molly and her team bring a keen understanding of team sponsorship assets; industry intelligence and experience in deal valuation. We have even engaged them to help us with several non-sports related marketing initiatives. POV has been a true partner bringing to the table a ‘can do’ attitude and consistently exceeding Firstrust’s expectations.”
Peggy Leimkuhler, Executive Vice President & Chief Operating Officer
Stroehmann (BBU)
“POV has helped take Stroehmann to a new level. The team provides great ideas to help support our brand strategy. As a local agency, they know our brand as consumers and are able to provide programs with full activation plans including digital, social, in-store execution.”
Dana Trimback, Brand Manager
The Signorelli Company
“The Signorelli Company hired POV to conduct a Venue, Market and Revenue Report (VMR) to help predict the marketing revenue potential for a unique entertainment project in the greater Houston area. POV exceeded our expectations and delivered a comprehensive report detailing the opportunity and opening our eyes to the project’s full potential. POV has been great to work with and we look forward to continuing our work with them.”
Daniel Signorelli, President & CEO
Inside Lacrosse
“Inside Lacrosse retained POV Sports Marketing’s services in September 2016 for a very sensitive and difficult project: to develop a multi-entity joint-sales platform that’d provide sports marketers a turnkey inroad to critical mass within the sport’s appealing demographic. Accomplishing this goal required the navigation of longstanding political minefields, and POV was instrumental in advancing the effort.
POV’s contributions to Inside Lacrosse can be divided into three categories: individual guidance, the development of a strategic plan and sales structure/materials and providing immediate and unquestioned credibility and objectivity. Molly’s consultation on an individualized basis proved increasingly valuable as she learned the landscape of personalities involved in the project and advised how to sensitively handle each group’s needs and nuances. POV’s experience and professional outlook on how to deal with brands and agencies created a clear and realistic roadmap for how to get deals done. And by entering the project with POV’s involvement, prospects were quickly engaged and trust was more easily built. In my opinion, POV delivered on the deal-points we agreed to and provided good value. I look forward to continuing our professional relationship into the future.”
Terence J. Foy, Publisher, Inside Lacrosse
Denny Sanford PREMIER Center
“POV Sports Marketing was brought in to help jump start our lagging sponsorship sales. Their work on updating our inventory asset list and rate card, as well as their experience and knowledge on sponsorship sales helped us gain an edge in locking down several new, high value sponsorship deals. It has been an absolute pleasure working with Molly and her team, from their diligence in helping me understand how to conduct a needs analysis to drafting a proposal and pitching a deal, their coaching has been career-changing for me. They are the absolute best on a professional and personal level. I hope to work with them again in the future.”
Rick Huffman, Director of Sponsorship Sales
INTRUST Bank Arena
“When the need to approach our property sponsorship sales differently arose, our leadership at INTRUST Bank Arena hired POV Sports Marketing. The information POV presented in the Venue, Market and Revenue Report (VMR) gave our property a strong sponsorship sales foundation and set up a clear strategy to follow. POV Sports Marketing continued to serve in a sales advisory role to assist in building a general capabilities deck and putting together effective sales presentations. The tools they provided gave me the skills to work collaboratively with venue partners on customized, comprehensive marketing sponsorships and the confidence to justify rate card values. The SponsorshipEdge VMR and Sales Advisory provided by POV has proven invaluable. Molly and her team are amazing coaches; their research, experience and sales training has had a direct impact on my success and our venue’s bottom line.”
Kat Lyon, Sponsorship Sales Manager
Huntington Place Detroit
“POV was a great group to work with. Molly and her team’s expertise always shined through as our project unfolded. They really helped us grasp our key strengths and challenges in the marketplace and put us on a course for success. The end product/presentation was exactly what we needed and had the details that could help us achieve our goals.”
Karen Totaro, CVE – General Manager