Amanda Byrd,
Senior Manager, Partnership Strategy & Activation
Amanda Byrd is a sports marketing activation specialist with 7+ years of experience and a proud POV “boomerang.”
During her first stint with POV, Amanda led the Firstrust Bank account and guided the client through post-pandemic sports activation across the NBA and NFL. She departed the agency to serve as Global Sports Marketing Lead at TransPerfect, managing partnerships with the LPGA, World Cup, and NCAA college football bowl games. She then returned to POV in 2024 to lead key accounts and agency initiatives. Previously, Amanda worked at Jack Morton Worldwide in Los Angeles, overseeing experiential marketing programs and partnerships in pro sports, entertainment, and music for major brands.
She holds dual master’s degrees in sports and business from Ohio University, where she contributed to athletics partnerships and consulting projects for teams including the Raiders, Bengals, and organizations tied to Super Bowl LIII. Amanda began her career in college athletics at James Madison University, where she earned her B.S. in Sport and Recreation Management and helped found the campus chapter of the Association for Women in Sports Media.
She resides in Raleigh, North Carolina with her fiancé Matt.