AMANDA BYRD NAMED POV SPORTS MARKETING ACCOUNT COORDINATOR

WAYNE, Pa. (Aug. 21, 2020) – POV Sports Marketing welcomes Amanda Byrd to serve as Account Coordinator, supporting both the brand account team and SponsorshipEdge property services group. She is the latest addition to the women-owned agency that specializes in sports marketing brand consulting, property sponsorship sales strategy, venue and market analysis, rate card valuation and inventory development.

Byrd joins POV from Jack Morton Worldwide, a global brand experience agency, working out of their Los Angeles office. During her tenure as Regional Market Associate, she supported Chevrolet’s west coast experiential marketing efforts and managed key partnerships with teams such as the MLB Arizona Diamondbacks, MLB Los Angeles Angels and MLS LA Galaxy.

Her professional experience is complemented by her graduate studies, having most recently earned her dual MBA and Masters in Sports Administration from Ohio University. During her time at OU, she served as the University Athletics Corporate Partnerships Coordinator and completed several consulting projects with organizations including the NFL Las Vegas Raiders, Lagardѐre, NFL Cincinnati Bengals and Super Bowl LIII.

Byrd launched her sports marketing career as a student at James Madison University, where she worked in both Athletics Communications and Facilities & Events. She graduated with a Bachelor of Science in Sport and Recreation Management and was a founding member of the university’s Association for Women in Sports Media chapter.

“POV is thrilled to welcome Amanda to the team during this historic time in the sports industry. She brings the perfect combination of strategic thinking and experiential activation to our shop,” said Founder and CEO Molly (Mullady) Arbogast. “Amanda understands how to handle a challenge and adjust a plan to get things done. Despite the issues facing our industry, we are grateful to continue attracting top talent like Amanda to help our clients achieve their sports marketing goals.”   

About POV:

POV Sports Marketing works with brands, venues, convention centers, developers, and Olympic national governing bodies to optimize their sponsorship strategy and activation. The firm guides its brand and property clients through the multi-faceted sports landscape via strategy development, deal evaluation, asset/inventory valuation, market intelligence, negotiation strategy, and partnership activation. The firm’s Sponsorship Edge™ offering provides services to properties ranging from sponsorship sales strategy to our proprietary “Venue, Market & Revenue Report” tool with market analytics. POV is a WBENC Certified Women Business Enterprise and WOSB Women Owned Small Business. To learn more about POV Sports Marketing, including the agency’s client work and complete services, visit POVSportsMarketing.com or @POVsportsmktg on Twitter and other social platforms.

MEDIA CONTACT:    

Olivia Gracey
olivia@amiesheridan.com