activation — POV Insights | POV Sports Marketing

Posts tagged activation

Brands: Don't wait. Exercise your right to activate.

Our POV: Why brand activation is the glue that makes the deal stick for brands AND fans in sports marketing partnerships.

Our POVMolly ArbogastFebruary 7, 2022sports sponsorship, sports marketing, brand partnership, sponsorship, marketing, marketing agency, sponsorship strategy, hospitality, activation, brand activation, sports business

As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism

Molly Arbogast shares her POV on NFL activation in Marketing Dive.

POV in the PressAmie SheridanSeptember 16, 2021brand partnership, sponsorship, activation, sports marketing

Sports Marketing 101: Building the framework for an effective brand partnership

What makes a sports marketing partnership sing and where do brands fall short?

Our POVGreg ColemanAugust 27, 2021sports marketing, activation, marketing strategy, marketing agency, marketing partnership, sports sponsorship