Collegiate Athletics Administrators: What's your fastest path to maximizing your Multimedia Rights revenue?
Decisions, decisions. I know how you feel. Trust me. For over 20 years, I was in your seat, overseeing multimedia rights and sponsorship sales for Drexel University’s athletic department.
We can all agree that revenue demands on college and university athletic departments have continued to increase each year. And I know how stressful this can be. If you are staring down the decision of how to manage your multimedia rights – in-house or third party - you’re probably asking yourself questions like:
How will I maximize revenue for my athletic department?
Should I renegotiate with the current rights holder, go out to bid or bring the rights in-house?
Should I test the waters of a third-party rights holder?
If you are the one tasked with making these decisions on behalf of your athletic department, our agency is uniquely positioned to help.
We have been leveraging our collective experience in sponsorship strategy for over 7 years to save sports properties money and maximize the value of their multimedia rights. Our CEO, Molly Arbogast, will tell you that working with POV will ultimately result in more revenue for your sports property, and she is not wrong. We know that in college athletics – when faced with a decision like outsourcing MMR sales -- there can be positives and negatives to both models. The goal is to choose the best model for your program and then optimize it. This is where we come in.
To be clear, we are not a multimedia rights holder. We do not sell sponsorships. We do have decades of experience as sellers, but we have taken all of that experience and poured it into serving our clients as an unbiased, strategic advisor.
POV’s SponsorshipEdge® and Sales Advisory services have evaluated and advised upwards of 25 properties on sponsorship sales strategy and revenue maximization, including teams, venues, national governing bodies, and non-profit organizations. During these engagements, we take a deep dive into a sports property’s sales process, market landscape, inventory, rate card, entitlements, deal structure, category portfolio and deliver a comprehensive recommendation on how to move forward.
So how does it work? In the case of MMR Rights, POV Sports Marketing will work with you to evaluate your MMR opportunity landscape, identify the best potential partner and advise on a property-friendly deal structure. If the MMR opportunity is not there, we can create the playbook and unique opportunities for your in-house sales offering and get your seller on the path to success (Sponsorship Evaluation and Strategy). Our team has quantifiable results in this space and has helped many properties achieve significant revenue results. Just ask our clients like Fordham University Athletics, USA Gymnastics, USA Lacrosse and ASM Global venues across the country.
Could you benefit from a fresh, objective perspective and a roadmap to maximizing your sponsorship sales? If so, I would love the opportunity to advise you on your MMR rights. Reach out to me directly at jaxel@povsportsmarketing.com to schedule a time to connect.
Jill Axel spent 22 years with Drexel University Athletics as an administrator for external relations where she oversaw their in-house sponsorship sales team and negotiated outsourced deals involving both a revenue share and a 10-year rights guarantee. Prior to working in collegiate athletics, Jill spent time in pro sports with the Philadelphia Eagles and Pittsburgh Steelers in sales and sponsorship activation roles. She is now the Collegiate Sponsorship and Rights Specialist for POV Sports Marketing out of Wayne, PA. Learn more about POV Sports Marketing at povsportsmarketing.com