VISIT ST. PETE-CLEARWATER, FLA. SELECTS POV SPORTS MARKETING AS SPORTS MARKETING AGENCY
WAYNE, Pa. March 25th, 2026 – POV Sports Marketing today announced that it has been selected by Visit St. Pete-Clearwater, Fla. and their Agency Partners at Envisionit to serve as its sports marketing agency and provide strategic counsel in sports marketing partnerships.
The women-owned, boutique firm founded by industry veteran Molly (Mullady) Arbogast in 2016 is dedicated to working alongside brands and properties to optimize their sports marketing solutions. POV Sports Marketing’s team boasts decades of industry expertise in areas of sponsorship strategy, negotiation, management, activation, valuation, promotions and athlete endorsements. Visit St. Pete-Clearwater and EnvisionIt join the likes of Wawa, Janney Montgomery Scott, College Ave and Rothman Orthopaedics in choosing the POV brand consulting team.
St. Pete-Clearwater is recognized for its year-round sunshine and some of the best beaches in the world accompanied by a rich arts and culinary scene – a perfect backdrop for the growing segment of sports-driven tourism. The destination was recently announced as the newest stop – and only North America location – on the worldwide Ocean Race sailing competition and is home to major annual sporting events like the IndyCar St. Pete Grand Prix, PGA Valspar Championship, The Annika LPGA tournament, and World Champions Cup. St. Pete-Clearwater is also the Official Beaches of local professional teams the Tampa Bay Lightning, Tampa Bay Buccaneers, and Tampa Bay Rays, as well as the Philadelphia Union, FC Cincinnati, and CF Montreal.
“It’s a privilege to advocate for sunny vacations to beautiful St. Pete and Clearwater, Fla. We’re honored to collaborate with the Envisionit team and Visit St. Pete-Clearwater to promote the destination via authentic and engaging sports marketing partnerships. Whether fans are following their favorite team to spring training or just looking for the perfect escape any time of year, we want them to come enjoy the world-class beaches, dining, shopping, and entertainment that St. Pete-Clearwater has to offer,” said POV’s CEO Arbogast.
“We are delighted to be working with Molly and the POV Sports Marketing team. Their experience and expertise in sports marketing will help us better leverage our existing sports partnerships to drive more visitation to America’s Favorite Beaches and grow the awareness of this area as a sports destination.” said Steve Grimes, Chief Marketing Officer at Visit St. Pete-Clearwater
“Our collaboration with POV Sports Marketing elevates St. Pete-Clearwater as a world-class sports destination by connecting with athletes, fans, and visitors across key markets,” says Tiffany Kirby, Chief Growth Officer at Envisionit. “Aligning sports partnerships with clear media and brand strategy amplifies our larger marketing efforts to accelerate awareness, engagement, and growth for Visit St. Pete-Clearwater.”
Leading day-to-day management of the Visit St. Pete-Clearwater relationship for POV Sports Marketing will be Director Nicole Rajack, who has extensive experience in the strategic planning and day-to-day execution of sports sponsorships from both the team and agency sides of the business, with activation planning support provided by additional POV account managers.
About POV Sports Marketing:
POV Sports Marketing, a WBENC certified woman-owned agency, brings sports and entertainment partnerships to life, assisting brands and properties in all aspects of the “deal”, from pre-contract valuations to gameday activation. Services include strategy development, deal evaluation, asset/inventory valuation, contract negotiation, partnership management, athlete negotiations, hospitality management. While POV does not sell sponsorships, they do teach properties how to generate sponsorship revenue via SponsorshipEdge™ their proprietary suite of services designed to help sales organizations maximize sponsorship revenue and create effective processes, systems and sales strategies. It encompasses many facets ranging from sales negotiation and rate card valuation to sales advisory and a customized “Venue, Market & Revenue Report” tool for detailed analytics. To learn more about POV Sports Marketing, including the agency’s client work and complete suite of services, visit POVSportsMarketing.com.
About Visit St. Pete Clearwater, FL:
Soaking up the sun on the sugar white sand, enjoying the interactive art and museums, taking in a waterfront concert, dining at Michelin-rated restaurants and capping the experience with a picturesque sunset – all in a single day – is what makes St. Pete-Clearwater America’s Favorite Beaches. Beyond the 35-mile stretch of award-winning coastline, the destination is a harmonious blend of natural beauty, history, creativity, and adventure, nestled between the emerald Gulf waters on Florida’s west coast and Tampa Bay. A premier destination for solo adventurers, friends, sports enthusiasts, film producers, business professionals and families, this sun-soaked peninsula seamlessly transitions world-class cultural experiences and a sophisticated urban pulse with endless sun and fun. Discover the adventures that await at VisitSPC.com.
About Envisionit:
Envisionit is a performance-first strategic growth agency delivering measurable results for high-stakes brands in travel & tourism, tech, and consumer sectors. We bring clarity to strategy by connecting creative storytelling with data-driven media, transforming how destinations engage their audiences. As the lead agency partner for Visit St. Pete-Clearwater, Envisionit integrates brand, media, and partnerships to drive visitor conversions and long-term economic impact for Pinellas County, Fla. Visit EnvisionItAgency.com.
MEDIA CONTACTS:
Nicole Rajack - POV Sports Marketing, Director of Agency Operations
nrajack@povsportsmarketing.com
Jason Latimer - Visit St. Pete Clearwater, Public Relations
jason.latimer@visitspc.com
Lee Hillerich - Envisionit, Account Director
lee.hillerich@envisionitagency.com