POV in the Press: College Ave links up with Fire, Dynamo, Revolution

In the March 13, 2024 edition of SBJ Morning Buzz, SBJ Marketing columnist Terry Lefton broke the news announcing College Ave’s new MLS club partnerships with the Chicago Fire, Houston Dynamo and New England Revolution. Story excerpt below.

College Ave Links Up with FIRE, DYNAMO, REVOLUTION

Another brand is throwing new marketing weight behind pro soccer, as online student loan specialist College Ave is today taking the wraps off MLS team sponsorships with the Fire, Dynamo and Revolution.

The trio of deals include venue signage, digital and social inventory, rights for presenting sponsorship of a game, separate sweepstakes for each team’s fans (offering a top prize of a $5,000 college scholarship) and designation as each club’s “Official Student Loan Partner.” MLS teams were chosen because the league’s mid-February to mid-October schedule roughly fits with the cycle of college admissions commitment and the beginning of the freshman year. The markets chosen are important to the College Ave target consumers. These are believed to be College Ave’s first pro sports sponsorships.

Molly Arbogast’s POV Sports Marketing, Wayne, Pa., is College Ave’s sports marketing agency of record. “This is all about buiding brand and promoting the College Ave offer to families of high school and college students,’’ she said.

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